Flagship guide
LinkedIn outreach for B2B founders: an operator’s guide
How B2B founders run LinkedIn outreach: who to invite and why, what fits in a 200-character note, how to answer replies, and what LinkedIn’s rules say.
Guides
LinkedIn outreach guides
Guides on LinkedIn outreach, from the GTM engineers who run it.
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Every guide
Every guide, by the part of outreach it covers.
16 guides under the flagship, grouped the way a founder’s week runs. Jump to a group above, or read top to bottom.
Founder-led sales
Whether LinkedIn outreach pays at your deal size, and the weekly loop when you still run sales yourself.
Write the reason down: why every LinkedIn invitation needs one
Darwin wrote down every fact against his theory, because memory drops those first. Why we write a reason for every LinkedIn invitation, skips and bad weeks too.
Big lists, wrong answers: why 100 good picks beat 1,000 invitations
A 1936 poll asked 10 million people and called the election wrong. What it teaches founders about LinkedIn outreach: pick 100 people well, not 1,000 at random.
LinkedIn outreach for SaaS founders who still sell
A LinkedIn outreach playbook for SaaS founders who still run sales: who to pick, what to write, how many invitations a week and what to expect by day 60.
The person on the other end of every LinkedIn invitation
In 1991 one sentence cost a jeweler £500 million. How founders spend their reputation on LinkedIn one invitation at a time, and our rules for spending it well.
Targeting and signals
One best customer, a public reason for every person, and the signals worth acting on.
LinkedIn buying signals: 12 we act on, and 5 we ignore
The LinkedIn buying signals we act on when picking who to invite, the ones we ignore, and the first line each signal earns. Worked examples, sources and dates.
Conversations
A 200-character note that names the reason and asks one question, and what to send when they reply.
LinkedIn InMail vs connection request: when each one wins
When a LinkedIn InMail beats an invitation with a note, and when it doesn’t: cost, character limits, reply patterns and what we use for founders, with sources.
What to send after someone accepts your LinkedIn invitation
What to send after someone accepts your LinkedIn invitation, how long to wait, what to write when they go quiet, and why one follow-up beats a sequence of five.
What to write in a LinkedIn connection request note
What to write in a LinkedIn connection request note: the reason you picked them and one question. Limits by account, when to skip the note, counted examples.
LinkedIn cold message examples, and how an operator rewrites them
LinkedIn cold message examples founders delete after one line, and the rewrite an operator would send instead, with the reason behind each change. 10 pairs.
LinkedIn connection note checker
Paste a note and check it against LinkedIn’s 200-character limit, a pitch in the first line and broken merge fields.
Account risk and LinkedIn’s rules
What LinkedIn’s User Agreement says, what it publishes about limits, and what happens if an account is restricted.
LinkedIn invitation limits: what LinkedIn actually says
LinkedIn publishes no weekly invitation number. What its Help pages do say about daily and weekly limits, Premium, restrictions and waits, quoted and dated.
LinkedIn account restricted? What to do in the first 24 hours
What to do in the first 24 hours after LinkedIn restricts your account: what the notice means, the steps LinkedIn asks for, what not to do and when to appeal.
Can LinkedIn detect automation tools? What LinkedIn says
What LinkedIn says about automation tools, why cloud tools are no exception, what happens to flagged accounts and what no vendor can promise. Quoted and dated.
How we run your LinkedIn account
LinkedIn’s rules quoted, the tool we use named, our limits and what we do if LinkedIn restricts you.
Choosing and cost
Public prices for tools, AI agents and agencies, what each leaves you to do, and what a booked meeting costs.
LinkedIn outreach vs cold email: which fits a founder-led B2B company?
LinkedIn outreach or cold email for a founder-led B2B company? Sourced reply rates, cost per meeting, US and UK legal rules, account risk and when to use both.
Is LinkedIn Sales Navigator worth it for a founder who sells?
Is Sales Navigator worth it for a founder who sells? Current Core and Advanced prices, what it adds over Premium, what it can’t do, and a deal-size rule.
How much does LinkedIn lead generation cost in 2026?
What LinkedIn lead generation costs in 2026: tools from $39, AI agents from $99, agencies about $400 to $3,500 a month, the cost per booked meeting, sourced.
How to choose a LinkedIn outreach agency: 9 questions to ask
Nine questions to ask a LinkedIn outreach agency on the first call: who picks the people, who writes, who replies, what runs on your account and how to leave.
LinkedIn automation tool, agency or operator: which fits you?
What each option costs a month, who does which job, and a modelled cost per booked meeting.
LinkedIn outreach options, compared
Every comparison we publish, with sources and the date we checked.
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